Domain Valuation Dilemma: How Should a Half-Billion-Dollar Company Value a Domain I Own?
A large company recently completed what they describe as an “affiliation” and expressed interest in acquiring a domain that exactly combines their two names—the same combination as their corporate logo. The prospective buyer is reportedly worth around $700 million, and they treat the domain as “one of their subsites” within the affiliation, not a primary asset. Yet their email signature and the logo they used feature the two names merged into a single brand mark, matching my domain precisely.
The offer they made was $2,000, which I find completely unacceptable. They also sent links to various appraisal sites claiming my domain is valued at around $10,000, but I know those tools don’t capture the strategic value of a domain to a specific company, especially when the domain aligns with their exact brand identity.
I’m mindful of not attracting unnecessary attention, so I’m keeping details to a minimum. The other party knows very little about me.
What’s your take? How should I approach this situation? Are there better ways to assess true value, and what negotiation strategies could be effective when a potential buyer clearly sees a strategic fit?
